Wendy Ong’s journey through borders, beats, and breakthroughs

Meet Wendy Ong: the global music executive who’s redefined what it means to break artists and build careers across continents, genres, and generations.

From her start in Singapore to the helm of TaP Music in Los Angeles, Wendy’s journey is a masterclass in ambition and adaptability. She’s shaped the soundtracks of our lives, launching icons like OutKast, P!nk, Alicia Keys, and Dua Lipa onto the world stage. Her fingerprints are on the campaigns that made Sam Smith a household name in the US, and her vision has powered the global rise of Lana Del Rey, Ellie Goulding, Caroline Polachek, Noah Cyrus, and Dermot Kennedy.

Wendy’s approach is all about perspective — 360 degrees of it. She’s worked every angle: from regional pop in Asia Pacific to international marketing in New York, from classical at EMI to hip hop at Roc Nation, and now, artist management at TaP Music. Her leadership is artist-first, future-focused, and always tuned in to what’s happening next.

Named to Billboard’s Women in Music, Rolling Stone’s Future 25, Variety’s Power of Women in Music, and Tatler Asia’s Most Influential, Wendy is a force for change and a champion for creativity. She’s proof that the music industry’s future is global, diverse, and boundaryless.

Get ready for insights from the top: Wendy Ong takes the by:Larm stage.

Moderated by Mo Ayoub

Head of record label Cayata, and broadcasting across BBC Radio 1 / British Council's Selector Radio, Mo Ayoub is more than at home bringing the best new and emerging musicians, producers and DJs to a global audience on and off-air. Through Jungle, Juke and Footwork to Jersey and beyond, Mo's built a solid reputation across Europe for showcasing underground global sounds on the club circuit.