The Nordic Music Streamer and the Future of Music Streaming Revenues

Presented by Polaris Hubs

Once a frontrunner in streaming adoption, have the Nordic countries now peaked? And what can their trajectory teach us about the future of music streaming revenues?

Challenging the prevailing view that subscriber growth is the primary metric for gauging success, Polaris Music Hub Data Analyst Zach Fuller presents a compelling case for why the unique economic and demographic characteristics of the Nordic markets mean the region remains strategically vital to the global music industry in 2025.

Presented in collaboration with the University of Copenhagen, the talk explores a variety of provocative questions: What do marriage and children have to do with music streaming revenues? Why are not all streams created equal? And how can Europe be both a mature market and the leading region in revenue growth?