The Future of Artist Representation - Insights from Bamboo Artists’ Christian Stapelmann

Christian Stapelmann, Senior Artist & Product Manager / A&R at Bamboo Artists, is one of the most seasoned and forward-thinking professionals in today’s music industry. At Bamboo, he oversees the international repertoire and plays a key role in shaping the label’s global reach. With a strong background as EU Label Manager at Ultra Records / Sony Music, Stapelmann has already worked on international hits and gained extensive experience in product management and marketing across European and global markets.

Under his tenure, Bamboo Artists has continued to redefine what an independent label can achieve. Known for its innovative, tech-driven and data-informed approach, the company has produced multiple #1 albums and singles, earned gold and platinum records, and generated more than 1 billion streams in just the last six months. Bamboo’s holistic strategy unites cutting-edge technology, creative vision, and strategic execution — setting new standards for artist development and global music marketing. Stapelmann’s expertise and insight make him a key figure for understanding how today’s artists can build sustainable, international careers.

In Conversation with Vegard Waske

Vegard Waske, manager, A&R, and creator of The Music Manager podcast, hosts this conversation on behalf of by:Larm. Waske, who introduced the live podcast format at by:Larm 2024, now leads this year’s discussion with Stapelmann as his guest.

“Christian brings extensive experience from both the independent and major label world,” says Waske. “What Bamboo has accomplished with artists like WizTheMC and Ski Aggu speaks for itself – crossing borders, selling out shows internationally, and consistently breaking the mold of traditional artist development. I look forward to hearing Christian’s perspective on how they’ve built a label that rivals the biggest players while staying innovative and globally minded.”

This will be a unique opportunity to hear from one of the industry’s most insightful voices — diving into the strategies that have made Bamboo Artists a blueprint for modern, globally successful music companies.